“ThinkGeek-Now shipping long stem kittens…”

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So, once again I’ve sat down at my desk, getting prepared to get my second blog post out there for your viewing pleasure 🙂 -DavidsTea is brewed-here we go… Ready?

Over the past week in eMarketing we discussed Email Marketing; we also had a quiz, which I got 19/25 on- Thank you, Thank you- PLEASE, Hold your applause, 🙂 lol.  OK, shameless brag aside-Email Marketing.  It’s an interestingly complex yet simple way to market your company to the ideal target market.  

Email marketing is a way to directly market using electronic mail as a way of communicating commercial or fundraising messages to a targeted audience. Every email sent to a potential or current customer could be considered email marketing. However, the term email marketing is usually used to refer to:

  • Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
  • Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Adding advertisements to emails sent by other companies to their customers.

There are several key advantages of email marketing over traditional mail marketing. First, an exact return on investment can be tracked and has proven to be high when done properly.  Next, advertisers have the opportunity to reach a vast amount of email subscribers who have opted in to receive email communications on subjects of interest to them.  Emailing also allows marketers to reach out to consumers with personalized, relevant, and dynamic messages.  Transactional emails allow businesses to respond automatically to important consumer events like purchases or shopping-cart abandonment.

There are also some disadvantages of email marketing in relation to the rejection/spam rate of the emails by the consumers’ email program, negatively affecting the delivery rate of the emails. This has somewhat been eliminated with the idea of “Opt-in” emailing, where the consumer consents to receiving the emails and therefore eliminates the idea of receiving unsolicited emails – Ideally maintaining emails that are relevant and appropriate to each individual recipient.

Email Marketing is a relatively easy tool marketer’s use as permission based marketing for their Customer Relationship Management, used to deliver a high Return on Investment. Email Marketing is highly cost effective, targetable, customisable and measurable. 

Forbes. Com (link below.) has a great article on 15 tips for small businesses using email marketing.  The site everything-email was another great site that really describes what email marketing is and how to use it, one aspect that really stuck with me was creativity.   They talked about being creative in the email to entice customers to shop from your site, but first you want a creative subject line to draw the customer to your email first.  The idea of creativity is where I came up with my title: “ThinkGeek-Now shipping long stem kittens…” I came up with this title by going to the promotional inbox of my g-mail account and looked at the first subject line in my inbox.  Now think geek is a real site that offers merchandise in the geeky-si-fi, nerdy, retro end of merchandise- go check it out thinkgeek.com.  OK shameless plug aside, back to the title discussion: when I saw that in the subject line, I didn’t know what to think at first- thus it drew me in to look at the email, and hopefully it drew you in to read this blog, reassuring the fact the creativity draws people in.

Now this wraps up my second weekly blog.  Thank you once again for joining me in this journey and taking the time to read this.

Until next week…

Daymond Pirie

@DaymondPirie    

 

Much of the information in this blog was received from the following sites:

http://www.everything-email.com/email-marketing-what-is-it-why-do-it-and-how/

http://www.forbes.com/sites/katelee/2012/10/15/15-email-marketing-tips-for-small-businesses/

 

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